"We value our partnerships with long term customers such as Alza. The warehouse at
P3 Prague D8 is the third building that this company has leased from us. The fact that this leading – and fast growing – player in the Czech e-commerce market has trusted us again underscores our ability to provide flexible solutions to our clients’ requirements. This applies both to our portfolio of existing logistics facilities and to new Build-to-Suit warehouses constructed to meet our customers’ specific needs," commented
Tomáš Míček, P3's Country Head for the Czech Republic.
Acting on behalf of Alza,
108 Agency helped ensure that the deal was completed quickly.
Designed to meet the needs of Alza's expansion plans, the warehouse floorspace can be increased to as much as 80,000 m
2 with the use of a mezzanine storage system. Generally used for storing small-size goods, maximising the use of vertical space in a warehouse via mezzanine storage is increasingly common across Europe. It reflects a similar trend – albeit on a smaller scale - to the large multi-storey warehouses that are now being built in city centres across Asia where the price of land is high.
The strength of the partnership between Alza and P3 is further evidenced by the fact that earlier this year the online retailer renewed its lease on the two buildings it occupies at P3 Prague Horní Počernice park.
P3 Prague D8's popularity with occupiers is largely down to its proximity to the Blanka Tunnel which means that all parts of the Czech capital can be reached within in just 10 minutes. P3 Prague D8 is also home to one of the most environmentally-friendly projects that P3 has ever delivered, which was designed to achieve a
BREEAM “very good” status.
Alza, currently the largest online retailer in the Czech Republic, has been in business since the 1990s. The company rebranded from Alzasoft.cz in 2006 and two years later started to use the green alien figure that has become synonymous with the brand. Growth has not only brought more customers to Alza, but has also increased its product portfolio – which mainly comprises large domestic appliances, television sets, and hobby and sport goods - and resulted in a need for additional storage space. Alza has operated a logistics centre at
P3 Prague Horní Počernice park, where it currently leases more than 14,000 m
2 in two warehouses, since 2010.
"In many ways, the operation of our logistics centre in Horní Počernice is unique in the Czech Republic, especially as far as technology is concerned. There are 2,500 m of conveyor belt routes, over 30 picking stations, an automated system for transporting 20,000 boxes, and countless software features. The technology allows us to move goods to the docks to be loaded onto trucks for delivery to the customer quickly and efficiently," said
Alza's Head of Logistics, Jan Klička.
In addition to running a logistics centre at
P3 Prague Horní Počernice, Alza’s facility is also open to customers to collect online orders and there is also one of the largest showrooms in Alza's retail network where shoppers can examine goods they plan to purchase. The facility features barrier-free access and free parking plus it is open 12 hours a day (except on weekends and holidays).
Alza also offers
AlzaDrive from its
P3 Prague Horní Počernice warehouse - an option for customers who do not wish to visit the store or showroom and need to collect their goods quickly, preferably directly from their car. AlzaDrive significantly reduces the amount of time it takes to get goods from the warehouse to the customer, as there is no need to park the car and collect the goods inside the facility. The entire process of collecting goods is reduced to a stop at the cashier and at the dispensing window. The convenience offered by AlzaDrive matters especially during the busy Christmas season. It allows shoppers to avoid queues, crowded stores, and stress of hunting for presents.
Starting next year, Alza will be delivering Christmas presents from
P3 Prague D8 as well.